H & M's Beauty Range is Promoted with New In-Store Environments
Jana Pijak — March 24, 2016 — Marketing
References: hm & beautybloglaura.me
H & M recently unveiled a revamped private label beauty collection and made over stores to spotlight the exciting product range. Keeping both cost and quality in mind, the Swedish fast fashion retailer's beauty collection includes skincare, cosmetics and toiletry accessories that are elegantly packaged.
H & M's private label beauty collection is displayed on clean white shelving and is organized according to product type. Allowing consumers to sample eyeshadow, blush and lipstick shades, H & M's makeup displays are kept near skincare solutions like a mask-specific merchandising unit and counters that spotlights fashionable makeup bags.
The retailer's nail polish shades and hand creams are similarly paired together while its bath, fragrance and toiletry products are also kept close to one another. Promoting an interactive shopping experience, this beauty aisle concept will appeal to Millennials who are seeking quality on a budget.
H & M's private label beauty collection is displayed on clean white shelving and is organized according to product type. Allowing consumers to sample eyeshadow, blush and lipstick shades, H & M's makeup displays are kept near skincare solutions like a mask-specific merchandising unit and counters that spotlights fashionable makeup bags.
The retailer's nail polish shades and hand creams are similarly paired together while its bath, fragrance and toiletry products are also kept close to one another. Promoting an interactive shopping experience, this beauty aisle concept will appeal to Millennials who are seeking quality on a budget.
Trend Themes
1. Revamped Private Label Beauty Collection - Creating a private label beauty collection with a new and improved product range presents an opportunity for disruptive innovation in the cosmetics industry.
2. Organized and Interactive Makeup Displays - Innovating the way makeup is displayed and allowing consumers to sample different product types can revolutionize the way customers shop for cosmetics.
3. Millennials' Demand for Quality on a Budget - Catering to Millennials' desire for affordable yet high-quality beauty products presents a disruptive opportunity in the cosmetics market.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can embrace the trend of revamped private label beauty collections to attract budget-conscious customers.
2. Retail Industry - Innovating the way makeup is displayed in stores can enhance the shopping experience and drive sales for retailers.
3. Skincare Industry - Collaborating with retailers to create interactive skincare merchandising units can disrupt the skincare industry and appeal to tech-savvy consumers.
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