This Project by 'teamLab' Features Glowing Butterflies Consuming a Room
Ady Floyd — August 30, 2015 — Art & Design
References: saatchigallery & team-lab
'teamLab' created this unique digital butterfly exhibit, which will be featured at the START Art Fair in London. The exhibit titled 'Flutter of Butterflies Beyond Borders' takes up an entire room.
The entirety of one room at the Saatchi Gallery will be covered in a digital butterfly display. The butterflies will dance and soar across the walls and ceilings of the room. The walls are covered with mirrors to enhance the experience. While each butterfly is illuminated with a digitized glow, when they come together to create a swarm of insects, it intensifies the entire scene.
As guests enter the room it will change and alter the course of the butterflies. The insects will either wither, die, spring up or blossom. The goal for this creative art and technology-based display that aims to depict the relationship between humans and nature.
The entirety of one room at the Saatchi Gallery will be covered in a digital butterfly display. The butterflies will dance and soar across the walls and ceilings of the room. The walls are covered with mirrors to enhance the experience. While each butterfly is illuminated with a digitized glow, when they come together to create a swarm of insects, it intensifies the entire scene.
As guests enter the room it will change and alter the course of the butterflies. The insects will either wither, die, spring up or blossom. The goal for this creative art and technology-based display that aims to depict the relationship between humans and nature.
Trend Themes
1. Digital Interactive Exhibits - Using technology to create immersive and interactive art exhibits to engage audiences.
2. Animated Visual Installations - Incorporating animation and projections into physical spaces to bring unique and dynamic experiences.
3. Nature-inspired Digital Art - Exploring the beauty and complexity of nature through digital art and installations.
Industry Implications
1. Art Exhibitions - Innovative technology can enhance the exhibition experience for art lovers and attract a wider audience.
2. Entertainment Venues - Using digital art installations to create unique, immersive experiences for visitors can create a competitive advantage for entertainment venues.
3. Technology Providers - The rise of digital art installations provides an opportunity for technology companies to expand their offerings and partner with artists and art institutions.
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