Supreme's Pinball Machine is an Unexpected Collaboration
Ellen Smith — February 13, 2018 — Marketing
Supreme's Pinball machine is the result of an unexpected collaboration with the gaming company, Stern.
Supreme's Spring/Summer 2018 line is expected to drop on February 12th, making this collaborative product announcement a surprise to fans of both brands. The nostalgic, collectible item is covered with Supreme's iconic red and white text logo and features electronic lights and LED displays. The exciting game fuses vintage motifs with modern design, to offer consumers a fun-filled item that's sure to be a hit at house parties, without creating an eye-sore in one's home.
Equal parts entertaining and design-focused, Supreme's Pinball machine is sure to entice fans of the skate brand or fans of old-school arcade games.
Image Credit: Supreme via Instagram, HighSnobiety
Supreme's Spring/Summer 2018 line is expected to drop on February 12th, making this collaborative product announcement a surprise to fans of both brands. The nostalgic, collectible item is covered with Supreme's iconic red and white text logo and features electronic lights and LED displays. The exciting game fuses vintage motifs with modern design, to offer consumers a fun-filled item that's sure to be a hit at house parties, without creating an eye-sore in one's home.
Equal parts entertaining and design-focused, Supreme's Pinball machine is sure to entice fans of the skate brand or fans of old-school arcade games.
Image Credit: Supreme via Instagram, HighSnobiety
Trend Themes
1. Nostalgia-inspired Collaborations - With consumers seeking out retro-themed products, brands could partner with companies from past eras to create new, innovative products that satisfy demand for nostalgia-filled items.
2. Functional Collectible Items - Brands may want to consider creating limited edition, design-focused items that are both aesthetically pleasing and functional to consumers in an effort to stand out in the crowded market.
3. Cross-brand Marketing Opportunities - Short-term collaborations across different industries, such as gaming and fashion, could be a great way for brands to expand their reach beyond their traditional audiences and highlight their products in unique ways.
Industry Implications
1. Fashion - Fashion brands could collaborate with companies from other industries to create products that are both stylish and functional, expanding their customer base beyond traditional fashion consumers.
2. Gaming - Gaming companies should consider teaming up with fashion or lifestyle brands to create limited edition, collectible items that are both fun to play and aesthetically pleasing.
3. Home Decor - Home decor brands could tap into the nostalgia trend by partnering with iconic brands from the past to create unique and design-focused items that are also functional and practical for use in the home.
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