This Joe Fresh Store Display Promotes the Company's Clean Branding
Jana Pijak — March 24, 2016 — Marketing
References: facebook & arraymarketing
Merchandising and marketing company array created this minimalist Joe Fresh store display for lifestyle retailer Loblaws. In addition to stand-alone store locations and designated spaces inside Loblaws stores, Joe Fresh is also known for its accessory and beauty range -- separately merchandised at Loblaws beauty aisles.
This minimalist sunglasses display boasts a bright white backdrop and is accented with familiar Joe Fresh signage, presented in a neon orange hue and block letters. This multi-functional POP unit by array spotlights the brand's sunglasses collection and mimics a similar unit that holds company's jewelry range.
In addition to storing products that can be easily accessed by shoppers, this Joe Fresh store display also features lightbox panels on each side that effectively promote new beauty releases.
This minimalist sunglasses display boasts a bright white backdrop and is accented with familiar Joe Fresh signage, presented in a neon orange hue and block letters. This multi-functional POP unit by array spotlights the brand's sunglasses collection and mimics a similar unit that holds company's jewelry range.
In addition to storing products that can be easily accessed by shoppers, this Joe Fresh store display also features lightbox panels on each side that effectively promote new beauty releases.
Trend Themes
1. Minimalist Store Displays - Embracing minimalism in store displays can create a clean, modern aesthetic that aligns with a brand's image.
2. Multi-functional POP Units - Incorporating multi-functional POP units can maximize product display space and enhance the shopping experience.
3. Lightbox Panel Promotions - Using lightbox panels in store displays can effectively highlight new product releases and capture customer attention.
Industry Implications
1. Merchandising - The merchandising industry can explore innovative approaches to store displays that create a visually appealing shopping environment.
2. Retail - Retailers can adopt multi-functional POP units to optimize their product presentation and improve customer engagement.
3. Beauty - Beauty brands can leverage lightbox panel promotions in store displays to showcase new releases and attract customers.
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