Straying away from conventional interests, clubs cater to obscure hobbies
Implications - Praising the obscure and eccentric, modern clubs are tailoring to niche consumer interests for heightened appeal. Catering to online gamers and punk cartoon fanatics, these memberships are using hyper-niche interests and hobbies to provide a social platform for those who tend to stray away from the mainstream.
Trend Themes
1. Hyper-niche Club - Modern clubs are tailoring to niche consumer interests for heightened appeal.
2. Eco-towns - New eco-towns could prove to be a model for many such new developments.
3. Exclusive Performance Art Clubs - Membership-based organizations that bring people together for secret events are appealing to millennials with a passion for performance art.
Industry Implications
1. Membership Clubs - Businesses can focus on offering niche memberships for like-minded individuals looking to connect and share passions.
2. Sustainability - Opportunities for creating eco-friendly communities exist in eco-towns and other large-scale living situations.
3. Experience Design - Exclusive, secretive, and other interactive and creative spaces can be designed for millennials seeking unique and shareable experiences.
