PepsiCo Launches Craft Soda Line Called 'Stubborn Soda'
Hayley McGlone — August 11, 2016 — Lifestyle
References: fortune & beveragedaily
PepsiCo has launched a new product line of craft sodas called, 'Stubborn Soda.'
Stubborn Soda is aimed at Millennial consumers, who are drinking less soda than previous generations. The line includes five flavors, like root beer, vanilla cream and black cherry. The new line is made with fair trade-certified cane sugar and no high fructose syrup. The Stubborn Sodas offer much more unique flavors that normal soda, and less calories at only 90-100 calories for a 12 oz. glass as compared to 150 for regular soda.
PepsiCo is trying to lure Millennials into liking soda by providing them a craft product option that is better than regular soda because of its flavor and no high fructose syrup. PepsiCo's choice for pursuing a craft product line was inspired by the current success of craft beer products.
Stubborn Soda is aimed at Millennial consumers, who are drinking less soda than previous generations. The line includes five flavors, like root beer, vanilla cream and black cherry. The new line is made with fair trade-certified cane sugar and no high fructose syrup. The Stubborn Sodas offer much more unique flavors that normal soda, and less calories at only 90-100 calories for a 12 oz. glass as compared to 150 for regular soda.
PepsiCo is trying to lure Millennials into liking soda by providing them a craft product option that is better than regular soda because of its flavor and no high fructose syrup. PepsiCo's choice for pursuing a craft product line was inspired by the current success of craft beer products.
Trend Themes
1. Craft Soda Trend - Craft sodas made with unique flavors and healthier ingredients aimed at younger consumers is a trend that beverage companies can explore to attract new consumers.
2. Millennial-centric Products Trend - Creating products like Stubborn Soda that are specifically targeted towards the Millennial demographic's taste preferences and health-conscious lifestyle can create new markets for businesses.
3. Craft Beer Inspiration Trend - Companies that create products inspired by the craft beer industry, such as craft sodas, can tap into the popularity of the craft movement and attract new audiences.
Industry Implications
1. Beverage Industry - The beverage industry can explore craft soda lines like Stubborn Soda to tap into the demand for unique and healthier drink options.
2. Millennial Marketing Industry - Companies that specialize in Millennial marketing can help brands like PepsiCo target this demographic with product offerings that appeal to their taste preferences and health concerns.
3. Craft Food and Drink Industry - The craft food and drink industry can expand their product lines to include craft sodas with unique flavors and healthier ingredients that appeal to consumers who seek unique and artisanal drink options.
4.9
Score
Popularity
Activity
Freshness
