This One-of-a-Kind India Pale Ale is Named 'Flesh & Blood'
Mishal Omar — July 21, 2016 — Lifestyle
References: dogfish & ohbeautifulbeer
This 'Dogfish' india pale ale has a uniquely eye-catching name -- 'Flesh & Blood.'
In a direct counterbalance to the unusual and somewhat morbid name of this IPA, it is packaged with playful illustrations. These illustrations come in the form of oranges, lemons and plants -- none of which reference either flesh or blood. The beers are packaged with labels that have "additional storytelling and experiential elements," giving more information to the consumer about the beer.
The packaging was designed to catch the eye and provide extensive information because of how large the craft beer market has become. Providing information and easy identification for the Flesh & Blood IPA ensures that it stands out in this market.
In a direct counterbalance to the unusual and somewhat morbid name of this IPA, it is packaged with playful illustrations. These illustrations come in the form of oranges, lemons and plants -- none of which reference either flesh or blood. The beers are packaged with labels that have "additional storytelling and experiential elements," giving more information to the consumer about the beer.
The packaging was designed to catch the eye and provide extensive information because of how large the craft beer market has become. Providing information and easy identification for the Flesh & Blood IPA ensures that it stands out in this market.
Trend Themes
1. Unique Naming Conventions - Craft beer companies are finding increased success by adopting playful and unconventional names for their products, allowing them to stand out in a crowded market.
2. Playful Packaging - Craft beer companies are using fun and eye-catching packaging designs, often including playful illustrations, to attract consumers in a crowded market.
3. Experiential Marketing - Craft beer companies are using labels with additional storytelling and experiential elements to engage consumers and provide more information about their products.
Industry Implications
1. Craft Beer - Craft beer companies are finding success in a crowded market by using unique naming conventions, playful packaging, and experiential marketing techniques to attract and engage consumers.
2. Beverage - Beverage companies can benefit from adopting playful and unconventional naming conventions and experiential marketing techniques to differentiate their products and attract consumers.
3. Packaging - Packaging companies can help craft beer and beverage companies stand out in a crowded market by designing fun and eye-catching packaging, including playful illustrations, and incorporating elements of experiential marketing into their designs.
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