Star Wars' 'Force for Change' Initiative Lets Fans Help The Needy
Jana Pijak — January 13, 2016 — Social Good
References: starwars
The Star Wars community web page is not only home to fan-approved merchandise and movie updates, but also to the sci-fi franchise's 'Force for Change' initiative. Partnering with UNICEF, Star Wars allows community members to help those who are less fortunate by donating to various projects.
Some of the initiative's most notable acts of social good include providing aid to mothers and children in Rwanda and hosting an "Art Awakens" exhibit that brought together Star Wars fans with a passion for charity.
"Inspiring people to make a positive impact on the world around them" is the initiative's mission statement and is backed by Star Wars cast members like Harrison Ford and Mark Hamill along with other famous faces like singer P!NK who is a well-known UNICEF ambassador. Appealing to socially conscious audiences, the Star Wars franchise manages to approach community involvement from both a charitable and entertaining standpoint.
Some of the initiative's most notable acts of social good include providing aid to mothers and children in Rwanda and hosting an "Art Awakens" exhibit that brought together Star Wars fans with a passion for charity.
"Inspiring people to make a positive impact on the world around them" is the initiative's mission statement and is backed by Star Wars cast members like Harrison Ford and Mark Hamill along with other famous faces like singer P!NK who is a well-known UNICEF ambassador. Appealing to socially conscious audiences, the Star Wars franchise manages to approach community involvement from both a charitable and entertaining standpoint.
Trend Themes
1. Socially Conscious Community Involvement - The Star Wars franchise demonstrates the potential for engaging fans in charitable initiatives through their 'Force for Change' program.
2. Collaboration Between Entertainment and Non-profit Organizations - The partnership between Star Wars and UNICEF showcases the benefits of collaborations between entertainment franchises and non-profit organizations for social good.
3. Fan Engagement Through Charitable Initiatives - The 'Force for Change' initiative exemplifies how fans can be motivated to actively contribute and make a positive impact on the world around them.
Industry Implications
1. Entertainment - The entertainment industry can explore disruptive innovation opportunities by partnering with charities and leveraging fan engagement for social good.
2. Non-profit - Non-profit organizations can benefit from partnerships with entertainment franchises to reach new audiences and raise funds for their initiatives.
3. Social Media - Social media platforms can facilitate and amplify the impact of fan-driven charitable initiatives by providing a space for engagement, awareness, and donation opportunities.
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