The Arthur Fan Club is Grouped by Varying Personal Interests
Jana Pijak — January 13, 2016 — Pop Culture
References: pbskids.org
The Arthur Fan Club can be accessed on the animated television show's website and groups its activities by varying interests. The PBS series is a favorite among Millennials who grew up watching it but continues to influence today's generation of children.
In addition to accessing printable coloring pages and a myriad of interactive games, visitors of the Arthur website can check out one of three clubs -- The Dance Club, The Poetry Club or The Fashion Club.
Founded by presidents Prunella, Fern and Muffy, these clubs invite website visitors to view exclusive videos, listen to fun songs and even design their very own outfit with an online fashion simulator. Promoting diversity and self-expression, the Arthur Fan Club recognizes that no two children are the same and manages to translate its positive on-screen message to website visitors.
In addition to accessing printable coloring pages and a myriad of interactive games, visitors of the Arthur website can check out one of three clubs -- The Dance Club, The Poetry Club or The Fashion Club.
Founded by presidents Prunella, Fern and Muffy, these clubs invite website visitors to view exclusive videos, listen to fun songs and even design their very own outfit with an online fashion simulator. Promoting diversity and self-expression, the Arthur Fan Club recognizes that no two children are the same and manages to translate its positive on-screen message to website visitors.
Trend Themes
1. Online Fan Clubs - Creating online fan clubs allows for personalized engagement and exclusive content for fans of specific media or brands.
2. Segmented Activities - Grouping activities by varying interests provides a more personalized and tailored experience for website visitors.
3. Influence of Nostalgia - Capitalizing on nostalgia by targeting Millennials who grew up with a particular brand or show can create a dedicated fanbase and drive engagement.
Industry Implications
1. Entertainment - The entertainment industry can benefit from creating online fan clubs and offering exclusive content to engage with their audience.
2. Interactive Media - Segmented activities can be implemented in interactive media platforms to provide a personalized experience for users.
3. Fashion Retail - Collaborating with media properties and providing online fashion simulators can enhance the shopping experience for customers and drive brand loyalty.
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