This Beer Design is So Unique It Could Easily Come to Fruition
Mishal Omar — July 7, 2016 — Lifestyle
References: behance.net & packagingoftheworld
Chilies and craft beer are not a common combination and this beer concept imagines a world in which they are.
Designed by Fergus Brown of RMIT University in Australia, this concept beer is one that is infused with chilies and its packaging boldly represents that. Named 'Bottle Rocket,' the beer bottle design is a dark brown with red accents and a chili pepper placed front and center. The back of the bottle features a warning label which makes it look "dangerous" and would work to entice potential consumers into trying the beer.
This beer concept is both bold and its danger-themed labeling would effectively create anticipation and excitement around it, making the design an effective marketing strategy.
Designed by Fergus Brown of RMIT University in Australia, this concept beer is one that is infused with chilies and its packaging boldly represents that. Named 'Bottle Rocket,' the beer bottle design is a dark brown with red accents and a chili pepper placed front and center. The back of the bottle features a warning label which makes it look "dangerous" and would work to entice potential consumers into trying the beer.
This beer concept is both bold and its danger-themed labeling would effectively create anticipation and excitement around it, making the design an effective marketing strategy.
Trend Themes
1. Chili-infused Beer - There is an opportunity for breweries to differentiate themselves by incorporating chili flavors into their beer offerings.
2. Bold Packaging Design - Brands can enhance consumer appeal by creating unique and eye-catching packaging that represents the flavors and themes of their products.
3. Danger-themed Branding - Brands can create excitement and anticipation for their products by incorporating bold and intriguing warning labels or messaging into their branding.
Industry Implications
1. Craft Beer - Craft breweries can leverage chili-infused beers and bold packaging designs to differentiate their products from competitors and capture consumer attention.
2. Food and Beverage Packaging - Packaging companies can offer customization and unique design solutions that help brands stand out on the shelves and appeal to consumers.
3. Marketing and Advertising - Marketing agencies can help brands craft unique and bold messaging strategies that effectively promote their products and encourage consumer excitement and engagement.
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