These key health ingredients are incorporated into alternative medicine
Implications - It seems that over the past year, the term "superfood" has become more difficult to avoid than familiarize with, prompting new treatments in favor of health benefits. Accelerating the superfood movement sees a spike in medical uses for the nutrient-rich ingredients. This shows consumers are adapting a holistically healthy lifestyle, but within familiar boundaries.
Trend Themes
1. Medical Use of Superfoods - The superfood movement has seen a spike in medical uses for nutrient-rich ingredients, providing new opportunities for companies to create natural remedies.
2. Feminized Beauty Supplements - DOVitamins has created a line of PrettyPills, a healthier supplement option for women geared toward promoting healthy hair, nail, and skin growth.
3. Adaptogenic Water Packets - Consumers seeking enriched products are turning to adaptogenic water packets like those from Four Sigma Foods, which use a blend of herbs to improve memory, learning, relaxation, and balance in the body.
Industry Implications
1. Health and Wellness - Companies in the health and wellness industry can create new natural remedies by utilizing the medical use of superfoods.
2. Beauty and Personal Care - The beauty and personal care industry can continue to develop feminized supplements and promote healthy hair, nail, and skin growth.
3. Beverage - Beverage companies can create enriched products like adaptogenic water packets to provide more than just hydration to consumers.
