Nuestro Natural's Consumer Club Provides Inexpensive Natural Beverages
Laura McQuarrie — April 7, 2016 — Lifestyle
References: nuestronatural & chicagotribune
'Nuestro Natural' is the name of a new consumer club that aims to make it easy for the Hispanic American market to purchase inexpensive natural drinks. Some of the beverages available through this club include energy drinks, sports drinks, as well as drinks that are specific to relaxation.
Members are able to order natural beverage products directly from this online hub. In order to grow the service and make it as enticing as possible to all users, the buying club gives people the chance to refer friends and family to join in order to earn a 10% referral fee. With enough referrals, users have the potential to get their natural product orders for free.
On top of this incentive, each time a bulk order is placed, the Natural Beverage Buying Club initiates a $1,000 giveaway to members. These two strategies speak to a Hispanic consumer's desire for quality flavor and nutrition, as well as cost savings.
Members are able to order natural beverage products directly from this online hub. In order to grow the service and make it as enticing as possible to all users, the buying club gives people the chance to refer friends and family to join in order to earn a 10% referral fee. With enough referrals, users have the potential to get their natural product orders for free.
On top of this incentive, each time a bulk order is placed, the Natural Beverage Buying Club initiates a $1,000 giveaway to members. These two strategies speak to a Hispanic consumer's desire for quality flavor and nutrition, as well as cost savings.
Trend Themes
1. Inexpensive Natural Beverages - Opportunity for companies to create affordable natural beverage products that cater specifically to the Hispanic American market.
2. Referral Marketing - Opportunity for businesses to implement referral programs as a way to increase customer acquisition and loyalty within the Hispanic American market.
3. Bulk Order Incentives - Opportunity for companies to offer incentives, such as giveaways or discounts, for bulk orders, appealing to the cost-saving mentality of Hispanic consumers.
Industry Implications
1. Beverage - Opportunity for beverage companies to target the Hispanic American market with natural drinks that are affordable and cater to their specific preferences.
2. E-commerce - Opportunity for e-commerce platforms to create specialized buying clubs that focus on offering affordable natural beverages to the Hispanic American market.
3. Marketing - Opportunity for marketing agencies to help businesses in the Hispanic American market implement referral marketing strategies and bulk order incentives to increase customer engagement and sales.
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