Full Fact Hopes to Fact Check Politics Before the UK Election
Alyson Wyers — February 24, 2015 — Pop Culture
References: fullfact.org & springwise
In an effort to keep politicians running in the upcoming UK election, this non-profit organization is using the power of the crowd to fact check politics. The independent fact checking charity functions on the belief that press and politicians cannot be trusted to present statistics honestly, even though the official statistics are deemed valid. Leading up to the UK general election, it is more important than ever to make sure the information getting out to the voting public is accurate.
Full Fact is using Crowdfunder to finance a temporary hub in London (which was donated to them by 3Space). Although Full Fact has been around since 2010, this crowdfunding effort is extremely timely. To fact check politics, they will need access to resources and volunteers.
Full Fact is using Crowdfunder to finance a temporary hub in London (which was donated to them by 3Space). Although Full Fact has been around since 2010, this crowdfunding effort is extremely timely. To fact check politics, they will need access to resources and volunteers.
Trend Themes
1. Crowdfunded Fact Checking - The trend of using crowdfunding to finance fact checking initiatives presents an opportunity to disrupt the traditional model of relying on press and politicians for accurate information.
2. Independent Fact Checking - The trend of independent fact checking charities highlights the need for trustworthy sources of information, potentially disrupting the reliance on mainstream media for accurate statistics.
3. Collaborative Crowd-powered Verification - The trend of harnessing the power of the crowd to fact check politics showcases an opportunity to disrupt the traditional systems by engaging the public in the verification process.
Industry Implications
1. Non-profit Organizations - The non-profit sector can explore the disruptive innovation opportunity of utilizing crowdfunding platforms to finance fact checking initiatives and promote transparency in the information ecosystem.
2. Media and Journalism - The media industry can seize the opportunity of partnering with or supporting independent fact checking charities, aiming to enhance the credibility and accuracy of their news reporting.
3. Digital Platforms - Digital platform companies can tap into the trend of collaborative crowd-powered verification by developing tools and technologies that facilitate transparent fact checking processes for public engagement.
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