The Spring Street Social Society is a Members-Only Theater Group
Katherine Pendrill — August 25, 2016 — Art & Design
References: ssssociety & frameworkmagazine
The Spring Street Social Society is a membership-based organization that brings people together for secret events and gatherings that "bolster the creative culture
in cities across the United States." Appealing largely to millennials with a passion for performance art, the exclusive club puts a modern day twist on the concept of a theater troupe.
The Spring Street Social Society was started by Patrick Janelle and Amy Virginia Buchanan as a way to put on live performances in unexpected spaces. Today the club hosts everything from cabaret variety shows to murder mystery dinners for its growing membership base. The events are always secret, meaning each performance is a complete surprise for members.
The club ultimately provides a space for like-minded creatives to come together and share their mutual passion for performance art.
in cities across the United States." Appealing largely to millennials with a passion for performance art, the exclusive club puts a modern day twist on the concept of a theater troupe.
The Spring Street Social Society was started by Patrick Janelle and Amy Virginia Buchanan as a way to put on live performances in unexpected spaces. Today the club hosts everything from cabaret variety shows to murder mystery dinners for its growing membership base. The events are always secret, meaning each performance is a complete surprise for members.
The club ultimately provides a space for like-minded creatives to come together and share their mutual passion for performance art.
Trend Themes
1. Membership-based Performance Art - Opportunity for businesses to create exclusive clubs or organizations that combine performance art and social gatherings to attract millennials with a passion for creativity.
2. Secret Event Experiences - Opportunity to create surprise-based events and gatherings for a membership-based audience, providing a unique and unexpected experience.
3. Performance Art in Unexpected Spaces - Opportunity to transform non-traditional venues into performance art spaces, offering a fresh and innovative approach to theater and live performances.
Industry Implications
1. Hospitality - Hotels or restaurants can partner with performance artists and create exclusive events for their guests, enhancing the overall experience and attracting a younger demographic.
2. Entertainment - The entertainment industry can explore the creation of membership-based clubs or organizations that curate unique performance art experiences for a dedicated audience.
3. Event Planning - Event planners can incorporate surprise elements into their events, providing attendees with unforgettable and one-of-a-kind experiences that differentiate them from traditional gatherings.
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