Fast Food becomes even more convenient will the help of mobile tech
Implications - While typical QSR and fast food establishments already prioritize convenience and accessibility, brands are taking things a step further with the use of apps and other digital solutions on-site. Adding mobile payment and ordering to experiences like drive-thrus, brands are tapping into the growing need for more on-demand food service options. Not only eliminating wait times and payment processes, these streamlined features showcases a desire for hyper-convenience in every single aspect of a consumer’s daily journey.
Workshop Question - What area of your business do you feel is already streamlined and efficient? How could you utilize mobile technology to enhance that even further?
Trend Themes
1. Mobile Payment in Qsrs - Mobile payment options at drive-thrus and in-store are becoming increasingly popular as consumers seek on-demand food options.
2. Fast Food Mobile Ordering - Mobile ordering options and interactive menu board kiosks are transforming fast food dining experiences and making them more streamlined.
3. Restaurant Reward Apps - Rewards and discounts for dining out are being offered through apps like Seated and are transforming the way customers discover and dine at restaurants.
Industry Implications
1. Fast Food Industry - Mobile payment options, mobile ordering, and interactive menu boards are changing the way fast food establishments operate and reach customers.
2. Food Delivery Industry - Food delivery services like SkipTheDishes are partnering with fast food chains like Tim Hortons to offer on-demand food delivery to customers.
3. Mobile Payment Industry - With more and more fast food establishments adopting mobile payment options at their drive-thrus and in-store, the mobile payment industry is becoming a disruptor in the QSR space.
