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Functional Rooftop

Rooftop gardens and green oases are the next focus of urban planning

Implications - Rooftop gardens that produce harvests, offer education, and/or spaces to relax are becoming increasingly common in urban areas. These environments are being centered around urban planning initiatives as consumers seek forms of escapism in the face of rising urban populations, and governing bodies seek long-term solutions to minimize ecological footprints.
Workshop Question - How can your brand contribute to long-term positive social or environmental change?
Trend Themes
1. Rooftop Gardens - As urban populations rise, consumers seek forms of escapism which include creating rooftop gardens that produce harvests, offer education, and/or spaces to relax
2. Eco-friendly Urban Landscape - There is a growing need for eco-friendly urban landscapes that can help reduce carbon emissions, which includes developing rooftop parks and produce brands
3. Green Urban Spaces for Children - Incorporating sustainable green spaces into children's education is becoming increasingly popular. Projects like rooftop child-centric gardens are aiming to provide an immersive learning experience for kids of all ages
Industry Implications
1. Architecture & Design - There is an opportunity for architects and designers to find ways to incorporate efficient and sustainable green spaces into urban landscapes in order to create more livable spaces
2. Retail & Grocery - Retailers and grocers have the opportunity to grow produce on their rooftops or partner with rooftop gardens and beekeeping companies in order to supply fresh, organic produce to their customers
3. Urban Planning - As cities grow in size and population, there is a need for urban planners to find ways to incorporate sustainable green spaces into their designs. Rooftop gardens and parks can be important elements in this process
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
239,067 Total Clicks
Date Range:
May 16 — Apr 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Skyscraper Rooftop Parks
Skyscraper Rooftop Parks
Hong Kong's 'SKYPARK' is an Urban Park for its Residents
SKYPARK urban park is the concept for a private park on top of a condo complex in Hong Kong’s Kowloon District. The SKYPARK urban park is designed by cultural entrepreneur Adrian Cheng from &#... MORE
Ecological Library Rooftops
Ecological Library Rooftops
Vancouver Central Library's Top Floor Will be a Green Space Community
Vancouver’s Central Library is undergoing a massive environmentally friendly remodelling to transform the library rooftop into a large community green space that can be used for a variety of... MORE
Child-Centric Rooftop Gardens
Child-Centric Rooftop Gardens
Brooklyn's Children Museum Has Unveiled a New Green Roof
The Brooklyn’s Children Museum is unveiling its newest project which hopes to provide an immersive learning experience for kids of all ages. Future Green Studio designed a rooftop oasis atop... MORE
Rooftop Grocer Gardens
Rooftop Grocer Gardens
The Grocery Store IGA Has Introduced a Rooftop Garden
IGA, a U.S. grocery store chain that operates around the world, recently announced that its St. Laurent Montreal location will feature an urban garden on its rooftop. The rooftop garden will grow... MORE
Partly Transparent Urban Shopping Centers
Partly Transparent Urban Shopping Centers
Lyon Part-dieu is Getting a Shiny Look by MVRDV
An urban shopping center in the French city of Lyon is undergoing a makeover by Rotterdam-based architectural firm MVRDV. The revamp seeks to create a more accessible layout for the “... MORE
play_circle_filledRooftop Produce Brands
Rooftop Produce Brands
IGA's 'Frais Du Toit' Brand Sells Organic Greens from Its Rooftop Garden
‘Frais Du Toit’ is an ambitious new project from IGA that introduces consumers to Canada’s largest organic vegetable garden and greens that are grown on top of the roof of an IGA... MORE

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