Rooftop gardens and green oases are the next focus of urban planning
Implications - Rooftop gardens that produce harvests, offer education, and/or spaces to relax are becoming increasingly common in urban areas. These environments are being centered around urban planning initiatives as consumers seek forms of escapism in the face of rising urban populations, and governing bodies seek long-term solutions to minimize ecological footprints.
Workshop Question - How can your brand contribute to long-term positive social or environmental change?
Trend Themes
1. Rooftop Gardens - As urban populations rise, consumers seek forms of escapism which include creating rooftop gardens that produce harvests, offer education, and/or spaces to relax
2. Eco-friendly Urban Landscape - There is a growing need for eco-friendly urban landscapes that can help reduce carbon emissions, which includes developing rooftop parks and produce brands
3. Green Urban Spaces for Children - Incorporating sustainable green spaces into children's education is becoming increasingly popular. Projects like rooftop child-centric gardens are aiming to provide an immersive learning experience for kids of all ages
Industry Implications
1. Architecture & Design - There is an opportunity for architects and designers to find ways to incorporate efficient and sustainable green spaces into urban landscapes in order to create more livable spaces
2. Retail & Grocery - Retailers and grocers have the opportunity to grow produce on their rooftops or partner with rooftop gardens and beekeeping companies in order to supply fresh, organic produce to their customers
3. Urban Planning - As cities grow in size and population, there is a need for urban planners to find ways to incorporate sustainable green spaces into their designs. Rooftop gardens and parks can be important elements in this process
6 Featured, 53 Examples:
239,067 Total Clicks
Date Range:
May 16 — Apr 18
Trending:
Warm
Consumer Insight Topics:
