This App Allows Customers Pay for Food with Their Mobile Device
Katherine Pendrill — September 9, 2015 — Tech
References: itunes.apple & fredericksburg
The Magnolia Bakery now offers an app-based payment service that allows customers to purchase food directly from a smartphone. For many consumers, the speed of service is a top priority when eating out. Many fast casual restaurants have sought to improve wait times by utilizing new technology.
For customers that want to receive their order in as little time as possible, the Magnolia Bakery now offers an app that helps to reduce wait times. The service works by allowing customers to link their debit and credit cards to the new Magnolia Bakery app. When customers arrive, they simply scan their phone to pay for their order. As Magnolia Bakery’s Vice President of Public Relations explains, "the more people are paying with their phones, the quicker they can get through the line." The app-based payment service ultimately makes it faster and more convenient for consumers to eat out.
Beyond simply improving the speed of service, the Magnolia Bakery app also allows consumers to collect rewards and receive updates about new menu items. These additional features help to turn the mobile payment service into an interactive brand platform.
For customers that want to receive their order in as little time as possible, the Magnolia Bakery now offers an app that helps to reduce wait times. The service works by allowing customers to link their debit and credit cards to the new Magnolia Bakery app. When customers arrive, they simply scan their phone to pay for their order. As Magnolia Bakery’s Vice President of Public Relations explains, "the more people are paying with their phones, the quicker they can get through the line." The app-based payment service ultimately makes it faster and more convenient for consumers to eat out.
Beyond simply improving the speed of service, the Magnolia Bakery app also allows consumers to collect rewards and receive updates about new menu items. These additional features help to turn the mobile payment service into an interactive brand platform.
Trend Themes
1. Mobile Payment Apps - Developing a mobile payment app for businesses that reduces wait times and offer customer rewards can be a key disruptive innovation opportunity.
2. Digital Loyalty Programs - Integrating rewards and updates about new menu items into a mobile payment app can improve customer engagement and retention, which is a disruptive innovation opportunity.
3. Fast Casual Technology - Fast casual restaurants that utilize technology to improve wait times are attracting more customers, which is making it a disruptive innovation opportunity for the industry.
Industry Implications
1. Food Service - Food service businesses can improve their customer experience and brand loyalty by developing mobile payment apps that reduce wait times and offer rewards, which is a disruptive innovation opportunity.
2. Mobile Technology - The mobile technology industry can create innovative solutions for businesses looking to implement mobile payment apps that improve customer experience and reduce wait times, which is a disruptive innovation opportunity.
3. Retail - Retail businesses could benefit from implementing mobile payment apps that offer rewards and updates about new products, which can increase customer engagement and retention, making it a disruptive innovation opportunity.
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