This Chain Uses Beacons to Facilitate Mobile Payment at Drive-Thrus
Katherine Pendrill — February 5, 2016 — Tech
References: blog.passkit
McDonald’s is currently using iBeacons to facilitate mobile payments at its drive-thru windows. While many chains have apps that allow customers to pay for their order with their smartphone, the technology is largely limited to the in-store experience. Now restaurants are using mobile payments at the drive-thru as well.
In order to make paying at the drive-thru easier, McDonald’s teamed up with a company called Piper to design an app that would facilitate mobile payments. When combined with beacon technology, the app is able to send push-notifications to nearby customers. When the consumer reaches the drive-thru window they can pull up the mobile wallet to pay or redeem different coupons.
The technology ultimately helps to speed up the drive-thru process by eliminating the cumbersome exchange of cash.
In order to make paying at the drive-thru easier, McDonald’s teamed up with a company called Piper to design an app that would facilitate mobile payments. When combined with beacon technology, the app is able to send push-notifications to nearby customers. When the consumer reaches the drive-thru window they can pull up the mobile wallet to pay or redeem different coupons.
The technology ultimately helps to speed up the drive-thru process by eliminating the cumbersome exchange of cash.
Trend Themes
1. Drive-thru Beacon Technology - The implementation of beacon technology in drive-thrus to facilitate mobile payments is a trend that can improve customer experience and streamline transactions.
2. Mobile Payment Applications - The rise of mobile payment applications in the food industry is a trend that can lead to increased customer convenience and loyalty.
3. Cashless Transactions - The trend towards cashless transactions, particularly in drive-thrus, presents opportunities for businesses to reduce transaction time, decrease the risk of theft, and improve accounting accuracy.
Industry Implications
1. Fast Food - The fast food industry can benefit from drive-thru payment platforms through increased customer satisfaction, reduced wait times, and improved efficiency.
2. Mobile Technology - The mobile technology industry can leverage beacon technology, mobile payment applications, and push-notification features to improve customer experience and increase adoption rates.
3. Retail - The retail industry can take advantage of drive-thru payment platforms to provide a more convenient checkout experience for customers and to increase sales.
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