Food brands market the "hormone-balancing" abilities of their products
Implications - The hormone-balancing qualities of some foods are being leveraged by food brands in North America as a tool to market the products they offer. These claims provide a distinct selling point for the brands, and gives them a clear way to position their products to align with the values of wellness-minded consumers.
Workshop Question - How can your brand better leverage long-standing industry knowledge as a marketing tool?
Trend Themes
1. Hormone-balancing Foods - Food brands are using hormone-balancing as a marketing tool.
2. Adaptogenic Ingredients - Consumers are seeking out adaptogenic ingredients for their functional benefits.
3. Beauty Teas - Drinking tea for beauty is becoming more popular, with brands offering blends for specific issues.
Industry Implications
1. Food and Beverage - Opportunities to create hormone-balancing products and products that feature adaptogenic ingredients.
2. Beauty and Personal Care - Opportunities to create beauty products that feature hormone-balancing and adaptogenic ingredients, such as skincare and haircare.
3. Subscription Boxes - Opportunities to develop subscription boxes that cater to specific issues, such as women's menstrual cycles, with hormone-balancing snacks and treats.
