Salsarita’s Fresh Mexican Grill Launched Its First Drive-Thru
Laura McQuarrie — September 21, 2017 — Lifestyle
References: salsaritas & restaurantmagazine
Alongside unveiling an all-new look and logo recently, Salsarita’s Fresh Mexican Grill is continuing to distinguish itself by launching its first-ever drive-thru in Evansville, Indiana. This restaurant is the first franchised chain from Salsarita’s to feature a new look and the drive-thru system, making it possible for people to enjoy a convenient way to pick up and enjoy meals.
At Salsarita’s Fresh Mexican Grill, patrons have the chance to enjoy a variety of house-made salsas, custom burritos, as well as made-to-order tacos, nachos and salads that may be loaded with one's choice of toppings.
Although drive-thrus have long been associated with fast food chains, a number of brands within—
and outside of—the restaurant industry are now experimenting with their potential for a range of applications.
At Salsarita’s Fresh Mexican Grill, patrons have the chance to enjoy a variety of house-made salsas, custom burritos, as well as made-to-order tacos, nachos and salads that may be loaded with one's choice of toppings.
Although drive-thrus have long been associated with fast food chains, a number of brands within—
and outside of—the restaurant industry are now experimenting with their potential for a range of applications.
Trend Themes
1. Drive-thru Restaurants - Restaurants are adopting drive-thru systems for a more convenient and safe experience, beyond fast food chains.
2. Customizable Meals - Customers have access to made-to-order meals with a variety of options to choose from, creating a personalized dining experience.
3. Restaurant Redesign - Restaurants are updating their look and logo as part of a brand refresh to attract customers and stay current in the market.
Industry Implications
1. Fast Food - Drive-thru systems have long been a staple in fast food chains but could also be adopted by other fast casual eateries for a more efficient experience.
2. Casual Dining - Customizable meals options can enhance the dining experience beyond fast food, and could be introduced at casual dining establishments.
3. Brand Design - As more companies are updating their look and logo, design agencies can cater to this need and offer more than just a visual update but also brand strategy.
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