The New KFC Bucket Lets Customers Record Mother's Day Messages
Katherine Pendrill — May 6, 2016 — Marketing
References: kfc & brandeating
On Sunday, May 8th, KFC Canada will be offering customers a special bucket that allows them to record Mother's Day messages. While KFC may not seem like an obvious choice for a Mother's Day meal, the holiday is actually one of the chain's most profitable days. This year, KFC is taking advantage of the Mother's Day crowd by giving customers a unique way to show mom how much they care.
The new recordable bucket will be available to those who order the Mother's Day Feast family meal on Sunday, May 8th. Unlike the chain's traditional fried chicken packaging, the lid of the new bucket includes a push button recorder for dictating thoughtful Mother's Day messages. The technology is similar to that of a recordable greeting card, however the interactive KFC bucket also comes with an meal on the inside.
Like previous promotions launched by KFC, the message-recording buckets give customers a new reason to visit the chain on holidays and special occasions.
The new recordable bucket will be available to those who order the Mother's Day Feast family meal on Sunday, May 8th. Unlike the chain's traditional fried chicken packaging, the lid of the new bucket includes a push button recorder for dictating thoughtful Mother's Day messages. The technology is similar to that of a recordable greeting card, however the interactive KFC bucket also comes with an meal on the inside.
Like previous promotions launched by KFC, the message-recording buckets give customers a new reason to visit the chain on holidays and special occasions.
Trend Themes
1. Recordable Packaging - The trend of recordable packaging allows brands to engage customers in a unique and personalized way, creating a memorable experience.
2. Interactive Promotions - Interactive promotions, such as the recordable KFC bucket, drive customer engagement and generate excitement around holidays and special occasions.
3. Emotional Branding - Brands can leverage emotional branding by allowing customers to record personal messages, fostering a deeper connection with the product or service.
Industry Implications
1. Fast Food - Fast food chains, like KFC, can use recordable packaging as a way to differentiate themselves in a competitive market and attract customers on special occasions.
2. Packaging - The packaging industry can explore opportunities in developing innovative and customizable packaging solutions that provide interactive and engaging experiences for consumers.
3. Advertising and Marketing - The advertising and marketing industry can explore creative strategies to leverage recordable packaging as a way to enhance brand visibility and customer loyalty.
4
Score
Popularity
Activity
Freshness
