Brands conceptualize clothing made from fungal mycelium
Implications - The newest material fashion brands are beginning to innovate with is fungal mycelium, a compostable fiber that could have many uses in a range of industries. Its adoption into fashion speaks to brands' understanding the underlying consumer desire to move away from the "fast fashion" model, and into something that has less of a negative impact on the environment.
Workshop Question - How can your brand align itself with more environmentally friendly causes?
Trend Themes
1. Sustainable Fashion - Fashion brands are moving towards innovative sustainable materials, such as fungal mycelium, to create more sustainable products.
2. Biodegradable Materials - MycoWorks and MycoTEX are revolutionizing traditional materials by creating biodegradable products made from mushroom mycelium.
3. Space Exploration - The idea of colonizing Mars has posed a challenge for innovators to develop new techniques, such as growing functional objects from materials readily available on the planet.
Industry Implications
1. Fashion and Apparel - Brands can look to fungal mycelium as a new sustainable material option to replace traditional fabrics in clothing and accessories.
2. Eco-friendly Manufacturing - MycoWorks' innovative process for creating mushroom leather can inspire other industries to find eco-friendly alternatives to traditional materials, and reduce their carbon footprint.
3. Space Exploration and Travel - As companies and governments continue to plan future missions to Mars and other planets, they can look to the 'Growing a MarsBoot' project as inspiration for creating innovative and efficient manufacturing processes suited for space exploration.
4 Featured, 32 Examples:
112,292 Total Clicks
Date Range:
Aug 16 — Apr 18
Trending:
Warm
Consumer Insight Topics:
