McDonald's Launched 'The Micro Mac' for April Fool's Day
Laura McQuarrie — April 3, 2017 — Unique
For April Fool's Day this year, McDonald's pretended that it would be introducing consumers to a very small miniature burger called 'The Micro Mac.'
The Micro Mac is described as being made up of two small beef patties, "a modest droplet of special sauce," "a shred of lettuce," "a petite pickle slice" and an "itty bitty bit of onion." One can really get a sense of the size of the tiny burger by looking at the scale of the sesame seeds that decorate the "baby bun."
Although The Micro Mac was purely teased in a commercial in the spirit of April Fool's Day, it does help to remind that at the end of last year, McDonald's launched two new sizes of its iconic Big Mac burger—the Mac Jr. and the Grand Mac.
The Micro Mac is described as being made up of two small beef patties, "a modest droplet of special sauce," "a shred of lettuce," "a petite pickle slice" and an "itty bitty bit of onion." One can really get a sense of the size of the tiny burger by looking at the scale of the sesame seeds that decorate the "baby bun."
Although The Micro Mac was purely teased in a commercial in the spirit of April Fool's Day, it does help to remind that at the end of last year, McDonald's launched two new sizes of its iconic Big Mac burger—the Mac Jr. and the Grand Mac.
Trend Themes
1. Miniature Food - Exploring the trend of creating miniature versions of popular food items, opening up opportunities for creative marketing campaigns and limited edition collaborations.
2. April Fool's Pranks - Using April Fool's Day as a platform for brands to engage with consumers through playful and creative pranks, allowing for brand awareness and social media interaction.
3. Product Size Variation - Introducing different sizes of products to cater to customer preferences and offer a more personalized dining experience, encouraging consumer engagement and loyalty.
Industry Implications
1. Fast Food - Fast food chains can leverage the trend of miniature food and April Fool's pranks to create buzz around new menu items, drive foot traffic, and increase sales.
2. Restaurant Marketing - The trend of April Fool's pranks in the food industry presents an opportunity for restaurants to create unique marketing campaigns that capture consumer attention, generate brand awareness, and increase customer engagement.
3. Food and Beverage Packaging - With the rise in product size variation, the food and beverage packaging industry can explore innovative packaging solutions to accommodate different portion sizes and maintain product quality.
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