The subscription food model is adapting organic lifestyles
Implications - As more consumers turn to organic products, food subscription services are doing the same. This shift speaks to the fast-adapting nature of the subscription industry, along with the base consumer desire to leverage customization to obtain maximum benefits – in this case, in health and wellness.
Workshop Question - How could your brand tweak a small aspect of its product/service to add a layer of customization to it?
Trend Themes
1. Organic Food - The rise in popularity of organic food is driving subscription services to offer more organic meal options to customers.
2. Customization - Consumers' desire for customization of their meal plans is driving the growth of subscription-based services in the food industry.
3. Convenience - Subscription-based food services are providing convenience by delivering fresh and healthy food right to customers' doors.
Industry Implications
1. Food Subscription Services - Companies offering subscription-based food services can expand their offerings by providing more customizable, organic options.
2. Baby Food - Baby food companies can differentiate themselves by offering organic, customizable meal plans delivered right to customers' doors.
3. Meal Kit Delivery Services - Meal kit companies can stand out by offering organic meal options and by emphasizing the convenience of their delivery services.
