Starbucks and Postmates Team Up to Bring Beverages to Doorsteps
Meghan Young — March 19, 2015 — Lifestyle
References: blog.postmates & mashable
There's coffee delivery and then there's Starbucks delivery. The international brand has teamed up with startup Postmates to test drive a new service that ensures people always get their caffeinated fix when they need it. The coffee delivery service will work with the existing Starbucks mobile app to bring this added perk to customers.
While people might enjoy the ritual of a traditional coffee break, Starbucks' coffee delivery service addresses the fact that sometimes a person can't stepped away from the office. And it's usually these specific instances that require an added jolt of energy. Postmates writes, "With such incredible traction on their leading mobile payment app, Starbucks delivery by Postmates is an extension of what customers are looking for today, and provides a type of convenience that was never before available. Together with Starbucks, we are working to set a new standard for e-commerce and convenience."
While people might enjoy the ritual of a traditional coffee break, Starbucks' coffee delivery service addresses the fact that sometimes a person can't stepped away from the office. And it's usually these specific instances that require an added jolt of energy. Postmates writes, "With such incredible traction on their leading mobile payment app, Starbucks delivery by Postmates is an extension of what customers are looking for today, and provides a type of convenience that was never before available. Together with Starbucks, we are working to set a new standard for e-commerce and convenience."
Trend Themes
1. Coffee Delivery Services - Disruptive innovation opportunity: Expand coffee delivery services to provide convenient and efficient delivery options for customers who are unable to leave their workplace.
2. Mobile App Integration - Disruptive innovation opportunity: Collaborate with existing mobile apps to enhance delivery services and improve convenience for customers.
3. Partnerships Between Brands and Startups - Disruptive innovation opportunity: Forge partnerships between established brands and startups to leverage each other's strengths and create innovative delivery solutions.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Utilize technology to transform the food and beverage industry by offering convenient and efficient delivery services.
2. Mobile Payment Solutions - Disruptive innovation opportunity: Develop mobile payment solutions that integrate seamlessly with existing delivery services to enhance customer experience and convenience.
3. E-commerce - Disruptive innovation opportunity: Innovate e-commerce platforms by integrating delivery services to provide customers with a new level of convenience and ease of use.
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