Indoor fitness products simulate outdoor exercise experiences
Implications - Indoor fitness products and experiences that simulate outdoor experiences are becoming increasingly common, in both the machines that are exercised on, and the virtual screens that accompany them. This shift caters to urban professionals who are limited by environment and time when it comes to real outdoor workouts, and leans on the underlying consumer desire for immersive, engaging experiences.
Workshop Question - Conceptualize a simulation in which your customer could become more acquainted with your brand's product/service.
Trend Themes
1. Immersive Fitness Products - The use of VR technology is enabling indoor fitness experiences that simulate outdoor environments.
2. Connected Workout Equipment - Fitness equipment that connects to mobile apps and enables personalized workout regimes is becoming increasingly popular.
3. Customizable At-home Training - Consumers are increasingly looking for cost-effective ways to train at home and seeking out products that enable customization of their workout experience.
Industry Implications
1. Fitness Equipment Manufacturing - Manufacturers of fitness equipment need to incorporate connectivity and technology, like VR, to provide personalized and immersive experiences to consumers.
2. Software Development - Fitness technology requires the development of customized software applications that can tailor workouts to individual users' needs.
3. Virtual Reality Entertainment - The increased demand for immersive fitness experiences is blurring the lines between fitness and entertainment, creating opportunities for virtual reality entertainment companies to explore this market.
