The 'Drive-Thru On Demand' App Aims to Make Every Eatery a Drive-Thru
Laura McQuarrie — March 29, 2018 — Tech
References: drivethruondemand & houstonpress
'Drive-Thru On Demand' is the name of a mobile app that aims to make it possible for every restaurant to become a drive-thru by making it easy for consumers to order, pay and receive their food with ease.
Once launched, the app is set to be available for free and transform the participating restaurants into drive-thru services, whether or not they have the conventional drive-thru setup. When it comes time for a customer to pickup their order, the app makes it possible for them to press an "I'm here" button when they are at the restaurant. For a $1.79 convenience fee, a restaurant employee will deliver one's order to the car—and just like a traditional drive-thru experience, this process doesn't require unbuckling one's seatbelt.
Image Credit: Indiegogo
Once launched, the app is set to be available for free and transform the participating restaurants into drive-thru services, whether or not they have the conventional drive-thru setup. When it comes time for a customer to pickup their order, the app makes it possible for them to press an "I'm here" button when they are at the restaurant. For a $1.79 convenience fee, a restaurant employee will deliver one's order to the car—and just like a traditional drive-thru experience, this process doesn't require unbuckling one's seatbelt.
Image Credit: Indiegogo
Trend Themes
1. Mobile Drive-thru Ordering - The trend of mobile drive-thru ordering is disrupting the traditional drive-thru experience and creating more convenience for customers everywhere.
2. On-demand Food Delivery - The on-demand food delivery trend is expanding to drive-thru services, providing customers with even more options for fast and easy food access.
3. Mobile App Integration - The trend towards integrating mobile apps into every aspect of the food industry is changing the way restaurants interact with their customers.
Industry Implications
1. Fast Food - Fast food restaurants are the primary industry being affected by this trend, as they are the most likely to have drive-thru services and benefit from on-demand ordering.
2. Transportation - The transportation industry has an opportunity to partner with on-demand drive-thru apps to create more efficient and seamless car-based experiences for customers.
3. Technology - Technology companies are uniquely positioned to create and improve on the mobile app capabilities that drive-thru services rely on, creating potential partnerships with restaurants and delivery services alike.
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