The Latest KFC Promotion Promises Customer Satisfaction
Katherine Pendrill — April 7, 2016 — Marketing
References: prnewswire & brandeating
KFC recently rolled out a new campaign called 'Colonel Quality Taste Guarantee' that promises customer satisfaction. The new campaign is part of KFC's massive 'Re-Colonelization' effort, which aims to bring back customers who have turned away from the chain over the years.
The new Colonel Quality Taste Guarantee allows customers to ask for any portion of their meal to be remade if they are not completely satisfied. The guarantee is based on whether or not the food has been made properly, rather than the customer's taste preferences. Furthermore, the offer is only valid within 24 hours of the initial purchase, meaning customers will have to return to the restaurant in good time if they are truly unsatisfied with their meal.
With the chain retraining all of its managers and cooks on the stages of preparing its Original Fried chicken recipe, the new guarantee promises customer satisfaction every time.
The new Colonel Quality Taste Guarantee allows customers to ask for any portion of their meal to be remade if they are not completely satisfied. The guarantee is based on whether or not the food has been made properly, rather than the customer's taste preferences. Furthermore, the offer is only valid within 24 hours of the initial purchase, meaning customers will have to return to the restaurant in good time if they are truly unsatisfied with their meal.
With the chain retraining all of its managers and cooks on the stages of preparing its Original Fried chicken recipe, the new guarantee promises customer satisfaction every time.
Trend Themes
1. Quality-focused Marketing - Opportunity for restaurant chains to implement quality-focused guarantees to improve customer satisfaction and brand loyalty.
2. Customer-centric Campaigns - Opportunity for businesses across industries to prioritize customer needs and preferences to improve overall customer satisfaction and retention.
3. Re-branding Efforts - Opportunity for businesses to revitalize their brand and attract more customers through re-branding campaigns centered on quality improvement and customer satisfaction.
Industry Implications
1. Restaurant Industry - Restaurants can improve customer satisfaction and loyalty by implementing quality-focused guarantees and rebranding efforts.
2. Retail Industry - Retailers can implement customer-centric campaigns to improve customer satisfaction and retention, ultimately improving sales and brand reputation.
3. Hospitality Industry - Hotels and resorts can prioritize customer needs and preferences through customer-centric marketing campaigns, improving customer satisfaction and loyalty.
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