This Edible KFC Nail Polish Comes in Two Flavors
Riley von Niessen — May 4, 2016 — Marketing
Kentucky Fried Chicken's secret spice mix is being made available in an edible KFC nail polish campaign. Working with food technologists, KFC has taken its "Finger Licken' Good" slogan to an even more literal level, allowing consumers to take their chicken fandom to the next extreme.
The company claims that the product is used just like any other nail polish, except once it's on, the 'Original' or 'Hot & Spicy' flavor should be licked off and enjoyed, an activity not recommend for traditional nail polishes. Made using natural ingredients, the KFC nail polish dries with a glossy finish to be both aesthetically pleasing and tasty.
Forming the campaign as a means to increase brand excitement in Hong Kong, the novelty item will go into mass production once consumers make a choice between the two savory flavors.
The company claims that the product is used just like any other nail polish, except once it's on, the 'Original' or 'Hot & Spicy' flavor should be licked off and enjoyed, an activity not recommend for traditional nail polishes. Made using natural ingredients, the KFC nail polish dries with a glossy finish to be both aesthetically pleasing and tasty.
Forming the campaign as a means to increase brand excitement in Hong Kong, the novelty item will go into mass production once consumers make a choice between the two savory flavors.
Trend Themes
1. Edible Nail Polish - The development of edible nail polish presents an opportunity for disruptive innovation in the beauty industry as consumers seek new and unique experiences.
2. Branded Novelty Products - The rise of branded novelty products, such as KFC nail polish, offers an opportunity for disruptive innovation by bringing together unexpected combinations and creating buzz around a brand.
3. Flavorful Cosmetics - The emergence of flavorful cosmetics, like chicken-flavored nail polish, opens up opportunities for disruptive innovation in the cosmetics industry as consumers seek novel sensory experiences.
Industry Implications
1. Beauty - The beauty industry can explore the creation of new edible nail polish products that offer unique sensory experiences and appeal to adventurous consumers.
2. Food and Beverage - The food and beverage industry can expand into the cosmetics market by creating innovative and tasty products like flavored nail polishes that align with their brand offerings.
3. Marketing and Branding - The marketing and branding industry can leverage the success of branded novelty products to create innovative campaigns and build excitement around brands through unexpected and attention-grabbing collaborations.
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