McDonald's New Fast Food Uniforms Were Created by Fashion Designers
Laura McQuarrie — April 18, 2017 — Marketing
Across thousands of chains across the United States, McDonald's employees will soon be sporting modern new fast food uniforms created by fashion designers for the first time ever.
The two new McDonald's uniforms were created by designers Waraire Boswell, who has designed for Will Smith, Bruno Mars and other celebrities, as well as Bindu Rivas, who has previously created professional uniforms for banks and airlines.
Some of the features of the new uniforms give those who work at McDonald's the option to wear an apron that folds to become a half-apron, in case the garment tends to get in the way when they are working. For these designs, Waraire Boswell was inspired by his own experience as a McDonald's employee years ago, remembering that comfort was of the utmost importance to him.
The two new McDonald's uniforms were created by designers Waraire Boswell, who has designed for Will Smith, Bruno Mars and other celebrities, as well as Bindu Rivas, who has previously created professional uniforms for banks and airlines.
Some of the features of the new uniforms give those who work at McDonald's the option to wear an apron that folds to become a half-apron, in case the garment tends to get in the way when they are working. For these designs, Waraire Boswell was inspired by his own experience as a McDonald's employee years ago, remembering that comfort was of the utmost importance to him.
Trend Themes
1. Fashion-designed Uniforms - More fast food chains will adopt uniforms designed by fashion designers, providing differentiation and brand recognition through unique apparel.
2. Adaptive Uniforms - The rise in adaptive uniforms will provide opportunities for comfortable and customizable options to accommodate a range of body types and job roles.
3. Employee-inspired Designs - Fast food chains will increase interest in employee-inspired designs, resulting in tailored and functional uniforms that prioritize employee comfort and productivity.
Industry Implications
1. Quick Service Restaurants - The QSR industry will see an increase in the use of fashionable and functional employee apparel to create brand recognition and visual appeal.
2. Fashion Industry - The fashion industry can cater to the uniform needs of QSR and other industries by providing customizable, employee-inspired designs.
3. Textile Industry - The textile industry will continue to innovate in adaptive materials and functional designs to meet the demands of the uniform market.
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