Fragrance products take on a portable format to suit on-the-go consumers
Implications - Catering to those who travel often, fragrance brands are coming out with innovative fragrance formats well-suited to those who are on-the-go. Speaking to the way in which consumers are coming to expect that products be reformatted and designed to suit their specific lifestyle needs, this shift is reflective of heightened expectations across categories.
Workshop Question - What's a change you could make to your offering to better cater to the on-the-go consumer?
Trend Themes
1. On-the-go Fragrance Formats - Fragrance brands are creating innovative formats to cater to consumers who travel often, reflecting heightened expectations for lifestyle-specific products.
2. Single-use Fragrance - Consumers are gravitating towards on-the-go solutions that reduce the need for full-sized product bottles, such as with single-use wipes and cushioned perfume gels.
3. Scent-infused Wearables - Fashion and beauty designers alike are creating wearables that serve as both functional accessories and convenient fragrance carriers, catering to consumers seeking more seamless ways to express their identity through aroma and musk.
Industry Implications
1. Beauty and Personal Care - Brands in the beauty and personal care space can find opportunities in creating innovative, on-the-go fragrance formats that are tailored to the needs of travelers and busy consumers alike.
2. Fashion and Accessories - Wearables that function as both stylish accessories and scent carriers present an opportunity for fashion designers to appeal to consumers who prioritize subtle, personalized scent expression in their everyday wardrobe.
3. Consumer Goods - The trend towards single-use fragrance formats, such as wipes and cushioned perfume gels, offers an opportunity for consumer goods companies to innovate how they package and distribute their products to make them more convenient for busy, on-the-go consumers.
