Brands take advantage of the holidays in unexpected ways
Implications - Products, services and brands that are not typically associated with the holidays are attempting to change public opinion by offering festive experiences and branding. This approach works not only in surprising and delighting consumers, but also aligns the brand or product in question with the surge of cheer and goodwill that surrounds the season.
Workshop Question - What role does your brand play in peoples' enjoyment of the holidays?
Trend Themes
1. Non-traditional Holiday Experiences - More brands are offering festive experiences and branding that are not typically associated with the holidays, allowing for the opportunity to align with the season and surprise and delight customers.
2. Charitable Marketing Campaigns - Philanthropic marketing campaigns that promote donations to a cause are gaining popularity, allowing businesses to align with social responsibility and engage customers through charitable actions.
3. Celebrity Retail Appearances - Businesses are leveraging the popularity of well-known personalities to drive more customers to stores and create a memorable shopping experience.
Industry Implications
1. Retail - Businesses can leverage non-traditional holiday experiences, celebrity retail appearances, and charitable marketing campaigns to attract and engage customers during the holiday season.
2. Food and Beverage - Through pop-up food and beverages experiences and workshops, brands can offer customers a unique and memorable experience while aligning with the holiday season and charitable actions.
3. Entertainment - By offering holiday-themed events and performances, businesses can engage with customers in a non-traditional way while leveraging the festive mood of the season.
6 Featured, 52 Examples:
418,745 Total Clicks
Date Range:
Nov 15 — Jul 16
Trending:
Average
Consumer Insight Topics:
