Holiday favorites are reformatted for iced enjoyment
Implications - In order to cater to changing tastes towards cold beverages, retailers and manufacturers are offering iced versions of seasonal beverages. In a culture where every consumer is a connoisseur, it's important that brands continually adapt. In effect, iced holiday beverages are not about replacing tradition, but combining it with the novelty of new rituals.
Workshop Question - What is one industry tradition you're engaging in, and how could you remix it to provide a fresh, new experience?
Trend Themes
1. Iced Seasonal Beverages - Creating iced versions of seasonal beverages is a way to cater to changing tastes towards cold beverages.
2. Superfood and Probiotic Beverages - Including superfood and probiotic ingredients in seasonal drinks is a way to offer health benefits during the indulgent holiday season.
3. Alternative Takes on Traditional Beverages - Offering unique and healthier alternatives to traditional holiday beverages is a way to cater to changing tastes and offer variety.
Industry Implications
1. Beverage Industry - The beverage industry can take note of trends in iced seasonal drinks and alternative takes on traditional beverages.
2. Health and Wellness Industry - The health and wellness industry can take note of trends in superfood and probiotic drinks during the indulgent holiday season.
3. Food and Hospitality Industry - The food and hospitality industry can take note of trends in unique and healthier alternatives to traditional holiday beverages.
