Molton Brown's 'Christmas Carriages' Offer Induglent Rides
Rebecca Byers — December 31, 2015 — Marketing
References: inlondonmagazine & eventmagazine
Throughout the month of December, bath and body brand Molton Brown launched a five-car fleet of 'Christmas Carriages,' scented taxi cars across the greater London area. The five taxi cabs were beautifully decorated on the outside and were filled with enticing scents from the brand's Vintage 2015 with Elderflower collection.
Part of the brand's larger #MBGiftofLove campaign, each consumer who took a ride in one of the 'Christmas Carriages' received a sample of the collection's bath and shower gel sets, while they also had the chance to enter a VIP £250 shopping spree at the Molton Brown London flagship store.
The whimsical stunt is a clever way for a brand to engage consumers during the holiday season by adding an unexpected enjoyable moment they will remember.
Part of the brand's larger #MBGiftofLove campaign, each consumer who took a ride in one of the 'Christmas Carriages' received a sample of the collection's bath and shower gel sets, while they also had the chance to enter a VIP £250 shopping spree at the Molton Brown London flagship store.
The whimsical stunt is a clever way for a brand to engage consumers during the holiday season by adding an unexpected enjoyable moment they will remember.
Trend Themes
1. Scented Taxi Cabs - Incorporating unique scents into transportation experiences can enhance customer engagement and create memorable moments.
2. Branded Stunts - Creating whimsical and unexpected experiences can help brands engage consumers and generate buzz.
3. Holiday Campaigns - Launching special campaigns during the holiday season can increase brand visibility and attract new customers.
Industry Implications
1. Transportation - The transportation industry can explore innovative ways to enhance the customer experience, such as incorporating unique scents into vehicles.
2. Marketing - Brands can leverage branded stunts as a marketing strategy to create memorable experiences and generate buzz.
3. Retail - Retailers can benefit from launching holiday campaigns to increase sales and attract new customers.
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