Grooming services evolve into more customized and exclusive activities
Implications - Realizing the need to target consumers in a more customized way, beauty brands are turning to exclusive memberships and services for individual allure. Targeting specific demographics, these services reflect a shift toward more hyper-tailored experiences, even when it comes to activities like grooming.
Workshop Question - How could your brand better appeal to individual consumers?
Trend Themes
1. Hyper-tailored Experiences - Beauty brands are turning to exclusive memberships and services for individual allure in a shift toward hyper-tailored experiences.
2. Mobile Services - Mobile businesses like Salon Le Barber can be applied to traditional services that may be struggling to succeed in a new consumer marketplace.
3. Throwback Style - The Blind Barber and other vintage-inspired barber shops offer a way to reclaim the magic of a bygone era.
Industry Implications
1. Beauty - Beauty brands are turning to hyper-tailored experiences to target consumers in a more customized way.
2. Mobile Services - Mobile businesses are creating innovative solutions for consumers who may be struggling to access traditional services.
3. Retail - Throwback-style barber shops like The Blind Barber are creating unique retail experiences that blend modern comforts with traditional aesthetics.
