Galeries Lafayette Held a Star Wars Christmas Show for the Festive Season
Malika Renee Butss — November 12, 2015 — Marketing
References: pursuitist & luxurydaily
To launch it's sci-fi Holiday campaign, French department store Galeries Lafayette put on a Star Wars Christmas show unlike any other. The Holiday spectacular featured twinkling lights, marching Stormtroopers and more.
Unveiling its cosmic Christmas window displays, Galeries Lafayette partnered with the Walt Disney Co. for a festive performance including whimsy and geeky appeal. Held right in front of the Parisian flagship, a parade of Jedi, Stormtroopers and robots marched in formation behind the Paris Opera. A spectacular light show and extremely skilled acrobats helped bring this Star Wars Christmas show to life while giant screens broadcasted all the action and played the trailer for the upcoming Star Wars film.
Galeries Lafayette will be hosting sci-fi-themed window displays this season centered around a robot named Léon and his family.
Unveiling its cosmic Christmas window displays, Galeries Lafayette partnered with the Walt Disney Co. for a festive performance including whimsy and geeky appeal. Held right in front of the Parisian flagship, a parade of Jedi, Stormtroopers and robots marched in formation behind the Paris Opera. A spectacular light show and extremely skilled acrobats helped bring this Star Wars Christmas show to life while giant screens broadcasted all the action and played the trailer for the upcoming Star Wars film.
Galeries Lafayette will be hosting sci-fi-themed window displays this season centered around a robot named Léon and his family.
Trend Themes
1. Sci-fi Holiday Campaigns - Opportunity for brands to create immersive and captivating experiences inspired by science fiction for the festive season.
2. Geeky Christmas Shows - Potential to combine popular culture references with festive celebrations to attract a niche audience and create a unique experience.
3. Interactive Window Displays - Innovation space for retailers to incorporate technology and storytelling into their window displays, engaging and captivating passersby.
Industry Implications
1. Retail - Retailers can leverage sci-fi themes and geek culture to enhance the shopping experience and attract customers during the holiday season.
2. Entertainment - Opportunity for film studios and entertainment companies to collaborate with retailers to create immersive experiences that promote their upcoming releases.
3. Event Production - Event production companies can specialize in creating themed shows and experiences that combine popular culture and festive celebrations.
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