Packaging designs boast post-consumption uses unrelated to the product
Implications - Brands are experimenting with earth-friendly branding opportunities by commissioning packaging designs with unexpected post-consumption uses. Although dual-purpose packaging is not new, the insistence on providing inventive uses for packaging unrelated to the purchased product is what sets this pattern apart. This progression speaks to the popularity of maker culture and the opportunity to delight consumers by inserting unexpected extras into product interaction.
Workshop Question - How can you present a sustainable aspect to your brand by creating dual usage packaging?
Trend Themes
1. Sustainable Packaging - Brands are exploring the use of packaging designs with post-consumption uses to appeal to eco-conscious consumers.
2. Dual-purpose Packaging - Designers are creating packaging that can be upcycled to work alongside existing household items, delighting consumers by inserting unexpected extras into product interaction.
3. Interactive Packaging - Companies are using packaging technology to offer entertainment experiences in conjunction with their products, such as Pizza Hut's Blockbuster Pizza Box with a built-in projector.
Industry Implications
1. Packaging Industry - The packaging industry can create innovative solutions by embracing the concept of sustainable packaging or expanding the functionality of packaging materials.
2. Entertainment Industry - The entertainment industry can explore using interactive packaging, such as Pizza Hut's projector box, to enhance consumer experiences with their products.
3. Consumer Electronics - The use of packaging technology for interactive designs, such as Nutri-Grain's BOLT cereal box virtual reality headset, presents opportunities for innovation within the consumer electronics industry.
