The Ad is the Latest in Airbnb's Series of Heartwarming News
Rebecca Byers — July 23, 2015 — Lifestyle
References: youtu.be
The latest in a heartwarming news broadcast series highlighting positive stories, 'the Odd Couple' is an endearing look at new found friends MicroDave and Bean.
MicroDave, one of the world's smallest horses, was seemingly struggling with loneliness and an inferiority complex, but things take a happy turn when he is introduced to Bean, a dwarf micropig. The two kickoff a charmed friendship that reminds viewers of the overwhelming power of even small, delighting news.
The Airbnb #Mankind campaign was inspired a University of California, Berkeley study that suggested two thirds of British society believe the Internet and social media are contributing to an increasing lack of kindness. The Daily Kindness Bulletin hosted by Peter Sissons with air on the Airbnb YouTube channel between July 22 and 28, 2015.
MicroDave, one of the world's smallest horses, was seemingly struggling with loneliness and an inferiority complex, but things take a happy turn when he is introduced to Bean, a dwarf micropig. The two kickoff a charmed friendship that reminds viewers of the overwhelming power of even small, delighting news.
The Airbnb #Mankind campaign was inspired a University of California, Berkeley study that suggested two thirds of British society believe the Internet and social media are contributing to an increasing lack of kindness. The Daily Kindness Bulletin hosted by Peter Sissons with air on the Airbnb YouTube channel between July 22 and 28, 2015.
Trend Themes
1. Heartwarming News Broadcasts - Disruptive innovation opportunity: Creating more positive and uplifting content in the media to counteract negativity.
2. Unlikely Animal Friendships - Disruptive innovation opportunity: Developing platforms or campaigns that showcase and promote unique animal friendships to create joy and entertainment.
3. Promoting Kindness - Disruptive innovation opportunity: Utilizing social media and the internet to spread kindness and reverse the perception of decreasing kindness in society.
Industry Implications
1. Media and Entertainment - Disruptive innovation opportunity: Incorporating more heartwarming and positive content in TV shows, movies, and online platforms.
2. Animal Care and Entertainment - Disruptive innovation opportunity: Developing unique animal friendship experiences or entertainment platforms for people to enjoy.
3. Social Media and Technology - Disruptive innovation opportunity: Creating initiatives and platforms that encourage kindness and positive interactions online.
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