Bounty Paper Towels' 'Forgive Them Faster' Commercial is Animal-Themed
Jana Pijak — September 14, 2015 — Marketing
References: youtube
The recently released 'Forgive Them Faster' ad by Bounty Paper Towels uses humor and realism to appeal to animal lovers. Those who own a pet know that messes are bound to happen from time to time and instead of denying them, one can rest assured that Bounty is there when cleanups are needed.
Using a mix of exaggerated humor -- a messy pet who does anything it can to divert attention from a trail of mud -- and a realistic mess that most animal owners have experienced in their lifetime, this commercial suggests that having good cleaning supplies makes pet-related messes hassle-free.
'Forgive Them Faster' pulls at the heart strings of animal lovers and reminds them that they can't stay mad at their furry friends for long.
Using a mix of exaggerated humor -- a messy pet who does anything it can to divert attention from a trail of mud -- and a realistic mess that most animal owners have experienced in their lifetime, this commercial suggests that having good cleaning supplies makes pet-related messes hassle-free.
'Forgive Them Faster' pulls at the heart strings of animal lovers and reminds them that they can't stay mad at their furry friends for long.
Trend Themes
1. Humorous Pet-centric Ads - Humorous advertisements that appeal to animal lovers by highlighting the messy realities of pet ownership offer opportunities for brands to promote cleaning products and pet-related services in a lighthearted way.
2. Realistic Depictions of Pet Messes - Ads that portray realistic pet messes resonate with pet owners, creating opportunities for cleaning supply companies to showcase how their products can effectively tackle these common challenges.
3. Emotional Appeal to Animal Lovers - Advertisements that tap into the emotional bond between pet owners and their furry friends offer opportunities for brands to create meaningful connections, promoting products or services that enhance the pet-owner relationship.
Industry Implications
1. Cleaning Supplies - Cleaning supply companies can capitalize on the trend of pet-centric ads by developing innovative products specifically designed to effectively clean up after pets, addressing a common pain point for pet owners.
2. Pet Care - The rise of pet-centric ads presents opportunities for pet care companies to showcase their services, such as pet grooming, training, or veterinary care, emphasizing the importance of maintaining a clean and happy environment for pets and their owners.
3. Advertising & Marketing - Advertising agencies can embrace the trend of pet-centric ads by offering creative solutions to brands, leveraging humor, realism, and emotional appeal to effectively reach pet owners while promoting their products or services.
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