This Ad Features Senior Pets Participating in a Quirky Pageant
References: humanesocietyny.org & mashable
This senior pet adoption ad features adorable canines, felines and other animals that are living in shelters searching for a loving home. In honor of November being 'Adopt-A-Senior-Pet Month,' this clever ad encourages people to adopt their very own pets.
This senior pet adoption campaign is being promoted through a creative commercial that features sheltered animals participating in a playful pageant show.
This ad displays the variety of animals that are in need of homes. Each animal is participating in the 'Old Dogs, New Tricks' competition. While the comical talent show uses make-shift props and quirky spectators, the overall message is that no matter what age an animal is, they all need a place to call home.
This senior pet adoption campaign is being promoted through a creative commercial that features sheltered animals participating in a playful pageant show.
This ad displays the variety of animals that are in need of homes. Each animal is participating in the 'Old Dogs, New Tricks' competition. While the comical talent show uses make-shift props and quirky spectators, the overall message is that no matter what age an animal is, they all need a place to call home.
Trend Themes
1. Senior Pet Adoption - Disruptive Innovation Opportunity: Develop innovative platforms that connect senior pets in shelters with potential adopters.
2. Adopt-a-senior-pet Month - Disruptive Innovation Opportunity: Create marketing campaigns and events dedicated to promoting senior pet adoption during specific months.
3. Quirky Pageant Shows - Disruptive Innovation Opportunity: Organize unique pageant shows that showcase sheltered animals to increase their chances of adoption.
Industry Implications
1. Animal Shelters - Disruptive Innovation Opportunity: Implement advanced technology and social media strategies to increase visibility and accessibility of senior pets in shelters.
2. Advertising - Disruptive Innovation Opportunity: Create engaging and creative ad campaigns that highlight the benefits of adopting senior pets.
3. Event Planning - Disruptive Innovation Opportunity: Design and organize special events that raise awareness and encourage senior pet adoption in unique and memorable ways.
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