This Mall Santa Does Not Wear Traditional Christmas Garb
Katherine Pendrill — December 8, 2015 — Marketing
References: laughingsquid & bustle
Portland's Pioneer Place shopping mall in running a new campaign with a non-traditional mall Santa. Recently a mall in Toronto made waves for hosting a fashion-forward Kris Kringle. Now it seems that other malls are following suit with unconventional Santas of their own.
The Pioneer Place shopping mall is giving visitors the opportunity to take a photo with its hipster Santa. Unlike a traditional mall Santa, the Pioneer Place Claus has swapped traditional Christmas garb for hipster-like attire. As many shoppers have noticed, the non-traditional Santa seems to prefer rugged sweaters, high-top shoes and cuffed jeans. The hipster Santa even sports a man bun and thick-rimmed glasses for good measure.
Although the Pioneer Place Claus is still shrouded in mystery, mall visitors seem to be enjoying the unorthodox take on Kris Kringle.
The Pioneer Place shopping mall is giving visitors the opportunity to take a photo with its hipster Santa. Unlike a traditional mall Santa, the Pioneer Place Claus has swapped traditional Christmas garb for hipster-like attire. As many shoppers have noticed, the non-traditional Santa seems to prefer rugged sweaters, high-top shoes and cuffed jeans. The hipster Santa even sports a man bun and thick-rimmed glasses for good measure.
Although the Pioneer Place Claus is still shrouded in mystery, mall visitors seem to be enjoying the unorthodox take on Kris Kringle.
Trend Themes
1. Non-traditional Santas - The rise of unconventional Santas in malls presents an opportunity for retailers to create unique and modern holiday experiences for customers.
2. Hipster Fashion - The popularity of hipster Santa outfits opens up a potential market for clothing brands to create and sell trendy holiday apparel.
3. Mall Experiences - The introduction of unique mall experiences, such as hipster Santas, can attract more visitors and boost foot traffic for retailers.
Industry Implications
1. Retail - Retailers can capitalize on the trend of non-traditional Santas by offering hipster-inspired holiday merchandise and decorations.
2. Fashion - Fashion brands can tap into the demand for hipster fashion by creating holiday-themed clothing and accessories with a modern twist.
3. Entertainment - Malls and entertainment venues can benefit from offering unique experiences like hipster Santas, attracting a wider audience and increasing engagement.
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