Alternative sweeteners turn to familiar flavors for approachability
Implications - Natural, plant-based and diet-friendly sweetener options are becoming more accessible through familiar flavoring options, which also provide an extra layer of customization for both at-home or on-the-go beverages. Familiarity in flavor paired with health amounts to a winning combination when it comes to consumers personalizing food and beverage according to both taste and dietary preferences.
Workshop Question - How can you incorporate elements of familiarity with your newest offerings to ease consumers into your new approach?
Trend Themes
1. Natural Plant-based Sweeteners - Plant-based sweeteners such as coconut nectar are becoming more popular due to their low glycemic index which also makes them suitable for speciality diets.
2. Monk Fruit as an Alternative Sweetener - Fruit-based sweeteners like Norbu are emerging as a healthier and guilt-free alternative to conventional sugar, with a lower calorie count and no aftertaste.
3. Low-glycemic Natural Coffee Syrups - With an increasing demand for healthier and organic options, natural coffee syrups like Madhava are disrupting the coffee industry, providing sweetened options for consumers with dietary restrictions.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry is rapidly integrating natural, plant-based sweeteners into their products as consumer health awareness increases.
2. Alternative and Health Foods Industry - As more people look for healthier options, the alternative and health foods industry is thriving with new sweetener options that provide the same sweetness as traditional sugar but with a lower calorie count.
3. Natural and Organic Products Industry - The natural and organic products industry is growing with low-glycemic and fruit-based sweeteners, providing consumers with a healthier and more natural alternative to conventional sugar.
