These Events Give Consumers an Opportunity to Learn About Homebrewing
Katherine Pendrill — November 13, 2015 — Marketing
References: hopsandvines.net & mountainx
'Hops & Vines' is now offering free workshops that give consumers an opportunity to learn about homebrewing. With the rising popularity of craft beer, many consumers have begun experimenting with the process of brewing their own beverages. These workshops teach consumers everything they need to know to begin brewing beer at home.
Although owner Alex Buerckholtz runs classes and free tasting events, Hops & Vines did not host workshops until very recently. Now the shop is providing more resources for the DIY beer community to learn about homebrewing. The free workshops run once a month and are completely open to the public. Previous sessions have explored topics such as the effects of yeast and the timing of hops. The workshops are aimed at those who already understand the basics of homebrewing, but not the specifics about how to take their beer to the next level. The idea is to provide an interactive environment for homebrewers to ask questions and experiment with different techniques.
The popularity of Buerckholtz's free workshops demonstrate the rise of homebrewing and the increasing consumer interest in learning about the beer-making process.
Although owner Alex Buerckholtz runs classes and free tasting events, Hops & Vines did not host workshops until very recently. Now the shop is providing more resources for the DIY beer community to learn about homebrewing. The free workshops run once a month and are completely open to the public. Previous sessions have explored topics such as the effects of yeast and the timing of hops. The workshops are aimed at those who already understand the basics of homebrewing, but not the specifics about how to take their beer to the next level. The idea is to provide an interactive environment for homebrewers to ask questions and experiment with different techniques.
The popularity of Buerckholtz's free workshops demonstrate the rise of homebrewing and the increasing consumer interest in learning about the beer-making process.
Trend Themes
1. Homebrewing Workshops - Consumers want to learn more about beer brewing and need more resources to do it themselves
2. Craft Beer Education - There is an increasing interest in learning about the craft beer-making process
3. Interactive Beer-tasting Events - Consumers want to try new beers while also learning about the brewing process
Industry Implications
1. Brewing Supplies Retailers - Retailers that offer homebrewing workshops and classes will attract more customers interested in DIY brewing
2. Craft Beer Industry - The craft beer industry can benefit from educating consumers on the brewing process through workshops and interactive events
3. Beverage Education - The beverage education industry can provide more workshops and classes for those interested in learning more about craft beer-making
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