Nutrients are added to decadent food products to satiate conflicting needs
Implications - Although the wellness movement is rising in popularity, so is the foodie wave, putting those in food-related industries in a tug-of-war between tasty indulgences and healthy foods. Fortified indulgence provides a happy medium by adding nutrients to decadent goods. This convergence is a great example of how to satiate what is now a mass market of niches.
Workshop Question - How can you accommodate the conflicting consumer desire for self-improvement without sacrificing current lifestyle preferences?
Trend Themes
1. Fortified Indulgence - Adding nutrients to decadent food products to balance taste and nutrition.
2. Protein Alternatives in Food and Drinks - New products such as high-protein pancake mixes and protein-fortified beers have emerged to encourage healthier alternatives.
3. Remixing Conventional Food - Companies such as WhoNu? Cookies have reimagined popular foods to increase nutritional value.
Industry Implications
1. Food and Beverage - Restaurants, cafes, and grocery stores can add menu items and products to cater to consumers looking for healthier indulgence options.
2. Fitness and Wellness - Companies creating healthy food and drink products can target fitness enthusiasts and those looking to maintain a healthy lifestyle.
3. Consumer Packaged Goods - Companies can create healthier versions of widely popular food items to cater to growing health-conscious audiences.
