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Product Storytelling

Retail concepts help consumers imagine a product's best uses

Implications - Many brands may find that since consumers lack a unified understanding of a product's function and design, they may not grasp the product's selling points. As a result, retail concepts that set aside in-store space for comprehensive product education are emerging in the mainstream retail landscape. This progression is linked to the interest in immersive shopping experiences and in helping consumers make well-informed purchasing decisions.
Workshop Question - How can you alter your retail experience (via online or brick and mortar) to better showcase your product in an educational manner?
Trend Themes
1. Immersive Retail Concepts - Brands are using in-store space for comprehensive product education, linked to the interest in immersive shopping experiences and in helping consumers make well-informed purchasing decisions.
2. Experiential Retail Displays - Retail stores are offering customers unique shopping experiences, with hands-on product testing and immersive video and sensory displays to promote their products in a modern, visual way.
3. Educational Retail Events - Retail shops are offering educational classes, events, and promotions to increase consumer awareness and learn more about industry niches, ranging from beer and fashion to luxury appliances.
Industry Implications
1. Retail Design - Creating spaces that offer immersive, hands-on in-store experiences that focus on education and product visualization.
2. Luxury Appliances - Upscale brands offer a broad range of luxury appliance basics and novelties and provide over-the-top customer care, including an in-store gourmet experience to match their products.
3. Craft Beer - Beer retailers can offer educational classes to teach customers about the beverage, allowing guests to sample, share, and learn more about one of the world's oldest and most beloved beverages.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
872,948 Total Clicks
Date Range:
Apr 15 — Nov 15
Trending:
Warm

Featured Examples

Educational Beer Shops
Educational Beer Shops
This Taproom and Bottle Shop Offers Educational Classes and Events
Nate Ladendorf and Justin Lopez recently opened a taproom and bottle shop that offers educational classes on-site. The growing popularity of craft beer has prompted many consumers to learn more... MORE
Cafe  Beauty Boutiques
Cafe Beauty Boutiques
The 'Beauty Library' Offers Self-Study Beauty Areas & Mass Shelving
This gorgeous minimalist shop called ‘Beauty Library’ was created by Japanese designer Neno. The small cosmetic shop located in Tokyo fuses together the feeling of a cafe as well as the... MORE
Sensory Clothing Displays
Sensory Clothing Displays
The Adidas Climachill Display is an Immersive Experience for Shoppers
The Adidas Climachill Innovation Lab is a completely immersive showroom and experiential retail space. Consumers are drawn the to showroom because of its psychedelic color scheme and lights that... MORE
Luxury Appliance Stores
Luxury Appliance Stores
Shoppers Can Take a Shower at This New High-End Appliance Store
Luxury appliance retailer Pirch is offering customers a unique shopping experience to match their upscale products. Pirch aims to be the Tiffany of home design. It offers luxury appliance basics... MORE
Experiential Furniture Displays
Experiential Furniture Displays
This Store Helps Customers Reimagine Their Home Living Spaces
Leading furniture retailer ‘hhgregg’ rolled out a new store design that helps customers reimagine their home living spaces. Furniture shopping traditionally consists of visiting... MORE
Department Store Fiestas
Department Store Fiestas
The Selfridge's x Mexico Campaign Features 10 Weeks of Festivities
For ten dazzling weeks, a Selfridge’s x Mexico collaboration will see the transformation of the department store’s dining halls and restaurants into fiesta-ready spaces. Selfridge’... MORE
Electric Car Retail Displays
Electric Car Retail Displays
The Tesla Store is Redesigned to Emphasize the Brand's Electric Cars
Tesla’s car retail store, located in the Santana Row shopping center in California has been redesigned to focus on the brand’s latest electric car. In order to promote Model X, the brand... MORE

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Beer-Based Training Programs
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Interactive Telecommunication Displays
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Nationalistic Celeb Covers
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