The #SaySorry Ad Encourages Cat Owners to Reward Their Pets with Treats
References: streetinsider & adweek
'Temptations' created the '#SaySorry' campaign to encourage cat owners to reward their beloved felines with tasty treats, after putting them in festive clothing for the holiday season. While cats don't have a voice to oppose the tight sweaters and uncomfortable antlers, they probably don't always love to parade around in these outfits either.
The ad features a variety of costumes being worn by a variety of different cats. Some cats are dressed as Santa, while others are dressed as Rudolph pulling a miniature version of a sleigh. However, none of the cats seem to be incredibly pleased with their forced outfits.
The ad closes with the phrase "Help them forgive and forget. Say sorry for the holidays." The shows how happy these tiny outfits make cat owners, but the ad for Temptations also highlights the importance of thanking the cat for their patience as well.
The ad features a variety of costumes being worn by a variety of different cats. Some cats are dressed as Santa, while others are dressed as Rudolph pulling a miniature version of a sleigh. However, none of the cats seem to be incredibly pleased with their forced outfits.
The ad closes with the phrase "Help them forgive and forget. Say sorry for the holidays." The shows how happy these tiny outfits make cat owners, but the ad for Temptations also highlights the importance of thanking the cat for their patience as well.
Trend Themes
1. Festive Feline Clothing - There is potential for disruptive innovation in creating more comfortable and stylish festive clothing options for cats.
2. Pet Treats and Rewards - Developing new and innovative treats for pets can be a disruptive opportunity for companies in the pet industry.
3. Expressing Gratitude to Pets - Exploring ways to show appreciation and gratitude to pets can open up disruptive innovation opportunities in the pet care industry.
Industry Implications
1. Pet Apparel - The pet apparel industry can leverage disruptive innovation by creating more comfortable and fashionable clothing options for cats.
2. Pet Food and Treats - Companies in the pet food and treats industry can explore disruptive innovation in developing new and unique treats for pets.
3. Pet Care - The pet care industry can capitalize on disruptive innovation by offering innovative ways to express gratitude and appreciation to pets.
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