Cabela's 'Santa's Helpers' Campaign Stared Two Reality Show Stars
Katherine Pendrill — July 14, 2016 — Marketing
This past holiday season, Carbela's teamed up with the Outdoor Sportsman Group and Studio C3 on a humorous campaign titled 'Santa's Helpers.' By reaching out to two of the Sportsman Channel's most animated hosts, the commercial perfectly captured the attention of the brand's target demographic.
The Santa's Helpers campaign consisted of two ads, each of which featured a host from a program on the Sportsman Channel. The first ad featured Aaron Childress of 'Chili Off The Grid' running through a Carbela's store and frantically picking up items for the holiday season. Similarly, the second spot featured Benny Spies of 'Gun It With Benny Spies' exploring a Carbela's store and testing out different items on display. Both ads ended with the hosts wheeling out carts full of Carbela's products.
The ads were successful among Carbela's target demographic because they included TV stars from the kinds of programs most likely to be watched by outdoor enthusiasts.
The Santa's Helpers campaign consisted of two ads, each of which featured a host from a program on the Sportsman Channel. The first ad featured Aaron Childress of 'Chili Off The Grid' running through a Carbela's store and frantically picking up items for the holiday season. Similarly, the second spot featured Benny Spies of 'Gun It With Benny Spies' exploring a Carbela's store and testing out different items on display. Both ads ended with the hosts wheeling out carts full of Carbela's products.
The ads were successful among Carbela's target demographic because they included TV stars from the kinds of programs most likely to be watched by outdoor enthusiasts.
Trend Themes
1. Humorous Campaigns - Opportunity for brands to leverage humor in their advertising campaigns to capture the attention of their target demographic.
2. Celebrity Endorsements - Potential for brands to partner with TV stars to increase brand recognition and appeal to specific audiences.
3. Product Placement - Opportunity for brands to feature their products in ads and create a sense of urgency for consumers to make purchases.
Industry Implications
1. Outdoor Sports - Outdoor sports brands can benefit from humorous campaigns and celebrity endorsements to engage their target audience.
2. Retail - Retailers can explore product placement opportunities in their advertising to drive sales and increase brand visibility.
3. Television - TV networks and production companies can collaborate with brands to create entertaining and authentic advertising content featuring their shows and stars.
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