This Mulled Wine Festival is the First of Its Kind in London
References: sintillate & thedrinksbusiness
In honor of the magical holiday season, London has unveiled plans for its first-ever mulled wine festival.
The festival will welcome guests to the Covent Garden in mid-November to enjoy festively spiced wines from local restaurants. Some of the noted eateries on the list include Gordon Ramsay’s Heddon Street and Chez Antoinette. Each restaurant will have a booth set up within the market area. The entire market will also be decorated with over 100,000 Christmas lights, 40 mistletoe chandeliers, a large illuminated Christmas tree and a massive 22-foot tall silver reindeer.
Additionally, there will be non-alcoholic ciders on hand for those who are not interested in the wine. This unique and highly seasonal mulled wine festival kicks off on November 12, 2015. The event will be open for three days from noon until 9 pm.
The festival will welcome guests to the Covent Garden in mid-November to enjoy festively spiced wines from local restaurants. Some of the noted eateries on the list include Gordon Ramsay’s Heddon Street and Chez Antoinette. Each restaurant will have a booth set up within the market area. The entire market will also be decorated with over 100,000 Christmas lights, 40 mistletoe chandeliers, a large illuminated Christmas tree and a massive 22-foot tall silver reindeer.
Additionally, there will be non-alcoholic ciders on hand for those who are not interested in the wine. This unique and highly seasonal mulled wine festival kicks off on November 12, 2015. The event will be open for three days from noon until 9 pm.
Trend Themes
1. Mulled-wine Festivals - Opportunity for winemakers to introduce different flavor combinations of mulled wine that align with different taste preferences of consumers during the holiday season.
2. Festive Restaurant Marketing - Opportunity for restaurants to advertise unique flavor combinations of mulled wine alongside traditional holiday dishes to attract more customers during the holiday season.
3. Holiday Market Innovations - Opportunity for event planners to create immersive holiday experiences for attendees using unique decor, lighting installations, and creative vendor offerings at holiday markets/festivals.
Industry Implications
1. Wine-making Industry - Wine makers can use unique holiday flavor combinations to draw in customers and create new product lines specifically tailored for the holiday season.
2. Hospitality Industry - Restaurants, cafes and other hospitality-related businesses can boost profits and expand their customer base by participating in festive events and partnering with local event planners to create unique holiday experiences.
3. Event Planning Industry - Event planners can expand their offerings by designing immersive holiday market/festival experiences that offer unique decor, lighting installations and vendor offerings that create a memorable holiday experience for attendees.
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