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Herbalized Kinder

Tea targeted to children looks to replace sugar-loaded juice

Implications - Millennial and Gen X parents have prompted Gen Z children to become accustomed to healthier food and beverage options. An alternative rising in popularity is herbal tea, which not only boasts health benefits, but provides a sense of sophistication to today's hyper-informed kids and teens. This speaks to the trickle effect of health-minded values toward the new youth generation.
Workshop Question - Is your brand packaging its offerings to appeal to the needs of both children and today's modern parent?
Trend Themes
1. Rising Popularity of Herbal Tea for Children - Brands can create playful and whimsical packaging to make tea more appealing to children while highlighting their health benefits.
2. Growing Market for Healthy Children's Beverages - Brands can develop unique combinations of flavors and natural sweeteners to attract parents looking for healthier alternatives to traditional sugary drinks.
3. Use of Eye-catching Packaging to Appeal to Young Consumers - Brands can create colorful and fun packaging designs featuring quirky illustrations to target younger demographics.
Industry Implications
1. Beverage Industry - Brands can create healthier options and unique flavor combinations to cater to health-conscious parents and attract younger demographics.
2. Packaging Industry - Brands can create whimsical and colorful packaging designs to make products more appealing to children and parents.
3. Creative Agency - Creative agencies can utilize eye-catching graphics and unique illustrations to attract more clients and create branding that appeals to younger demographics.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 55 Examples:
283,673 Total Clicks
Date Range:
Jan 15 — Sep 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Psychedelic Tea Packaging
Psychedelic Tea Packaging
The New Glory Mornin’ Super Tea Collection Boasts Whimsical Names
The new collection of fruit-infused teas from Glory Mornin’ Beverages Ibiza boasts eye-catching packaging and whimsical names. When it comes to bottled tea, most brands rely on clean and simple... MORE
Kid-Friendly Tea Drinks
Kid-Friendly Tea Drinks
Little Me Tea Offers a Healthy Beverage Alternative to Juice
Little Me Tea is an organic beverage company that gives kids and parnets a healthy alternative to juice. While most adults drink tea on a regular basis, kids are less likely to enjoy the healthy... MORE
Kiddie Herbal Teas
Kiddie Herbal Teas
This Packaging Was Developed as a Fun Way to Present Tea for Kids
Although tea is a very simple drink to make, it has a sophistication that tends to leave it to be branded and packaged for adults—but not this tea for kids. Creative agency Fabula Branding was... MORE
Youthful Juice Packaging
Youthful Juice Packaging
This Juice Branding is Able to Perfectly Cater to Its Target Demographics
This youthful juice branding was designed to emphasize healthy ingredients for parents while also appealing to children. The ‘Cocolade’ packaging was created by creative agency ‘... MORE
Kid-Friendly Pressed Juices
Kid-Friendly Pressed Juices
This Line of Pressed Juice is Designed for Children
Cawston Press is selling a line of pressed juice that is specifically designed to appeal to children. Although pressed juice is a popular choice for health-conscious adults, it is less appealing to... MORE
Caffeine-Free Childrens' Teas
Caffeine-Free Childrens' Teas
Drazil is a Caffeine-Free Kids Tea Infused with Real Fruit Juices
Drazil is one of the first kids tea brands to emerge in a burgeoning market for healthy and convenient children’s beverages. Drazil Kids Tea is a playfully branded company producing quality,... MORE
Anthropomorphic Kids' Juice Branding
Anthropomorphic Kids' Juice Branding
Four and Nat Offers Quirky Nutritional Juices for Children
Four and Nat is a beverage brand that specifically targets children and parents with young kids, and the brand recently created a fruit juice collection that it sought to make accessible and... MORE

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