Williamson Tea Packaging is Iconic, Exquisite and Eye-Catching
Amelia Roblin — October 11, 2013 — Marketing
References: springetts & thedieline
You rarely find products on the shop shelf that look as detailed in design as Williamson Tea packaging does. The brand's symbol has been turned into a sculpture and then decorated with spectacularly elaborate detail. This is a tea tin the shape of an elephant, complete with more paint and garlands than you might expect at an Indian celebration.
Springetts strove to give this brand of delicious infusions a really unique image that would capture every consumer's attention. The team ended up designing a full range of differently decorated elephants that correspond to the various flavors of the teabags inside. Williamson Tea packaging presents the sort of container that you'd be most inclined to keep, to reuse and even to display.
Springetts strove to give this brand of delicious infusions a really unique image that would capture every consumer's attention. The team ended up designing a full range of differently decorated elephants that correspond to the various flavors of the teabags inside. Williamson Tea packaging presents the sort of container that you'd be most inclined to keep, to reuse and even to display.
Trend Themes
1. Detailed Design Packaging - The trend of highly detailed packaging designs creates opportunities for brands to capture consumer attention and create a unique image.
2. Collectible Packaging - The trend of packaging designed as collectibles offers brands the opportunity to create products that consumers are more likely to keep, reuse, and display.
3. Product-based Packaging - The trend of packaging designs that correspond to the product inside provides visual cues and enhances the consumer experience.
Industry Implications
1. Tea Packaging Industry - The tea packaging industry can explore the trend of detailed design packaging to create eye-catching and distinctive packaging for their products.
2. Sculpture and Decor Industry - The sculpture and decor industry can tap into the trend of collectible packaging by collaborating with brands to create unique and visually appealing product containers.
3. Consumer Goods Industry - The consumer goods industry can adopt the trend of product-based packaging to enhance the overall consumer experience and create packaging that aligns with the product inside.
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